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Consider the following scenario: Life at Amalgamated Biscuit (AB) seems pretty good. The workforce appears generally happy, motivated, and productive. Over at Federated Biscuit (FB), the opposite is true. People at FB seem discouraged and demotivated. The respective chief executive officers are interested in quantifying the relative level of motivation in the workplace. Present two approaches that can be used to ascertain motivation and morale in workplaces such as AB and FB. Analyze the strengths and weaknesses of your selected approaches.

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