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Here i attached the sample of this project assignment. Required at least TEN pages’ full content with double-spaced (title page and references are excluded). Please follow the detailed marketing plan structure exactly (listed in the following table) to write your marketing plan paper. One member will submit the group paper (in its entirety) to the Dropbox with all names alphabetically in the paper. The due date for team project is December 11, 2020.IMPORTANT: will be used to check the submitted papers. No paper will be accepted for grading if the percentage is greater than 30%. For a grade “A” project, its turnitin must be less than 10%. Paper must be in a good writing (without major grammar errors), good transition, good structure, readable, and convincing. All works must be completed on time. Late works will not be acceptable. Each team member should contribute to the team project equally. If half of your team members complain about your contribution, your grade will be deducted at least 30 points. If you satisfy with your team member performance, no any evaluation is needed. Marketing Plan StructureIntroduction
Brand overview
Market opportunity overview
30 PointsMarketing MixProduct Strategy (Product Mix)
Pricing strategy
Promotion & advertising plan
Place/distribution strategy
Competitive Analysis4Ps’ comparisons with competitors
Strengths’ comparisons with competitors
Weaknesses’ comparison with competitors
70 PointsAssessment Method: Papers will be graded on the comprehensiveness of the assignment (i.e. covering every element in the assignment), quality of research (using appropriate sources, objective sources), thoroughness of research (quantity of sources), quality of writing, incorporation of marketing terms and concepts in the paper, and originality of your recommendation. See the rubric at the end of the syllabus for specific grading criteria.

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