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1. A March 1, 2018 article in the Business Insider discusses the pending launch

1. A March 1, 2018 article in the Business Insider discusses the pending launch of a Brooklyn-based startup known as Light and its new product, the “Dumb Phone.” It is described as a “. . . minimalist phone that can do only a handful of things. The phone doesn’t have any apps. Instead it can make calls, send texts, handle simple directions, and set alarms. Light, the company behind the phone, wants to make a device that is used as…

Scenario #1 PLEASE READ WHOLE ASSIGNMENTMarketing Plan: Part IThroughout this c

Scenario #1 PLEASE READ WHOLE ASSIGNMENTMarketing Plan: Part IThroughout this course, you will compile a comprehensive marketing plan using one of the product/service scenarios listed below.( I have chosen one already) (Note: You will use the same scenario throughout the course.) This scenario will be the basis of your start-up company and will be the catalyst for the three parts of the marketing plan that you will compose in Units II (Part I), IV (Part II), and VII (Part III).…

Markting427Find information to answer questions, each question requires more th

Markting427Find information to answer questions, each question requires more than 200 words. Every point in each question needs to  be answered.1. Using education as an example, define and explain the elements of intangible service products:  1. Heterogeneity; 2. Simultaneous production and consumption; 3. Perishability.  Give multiple examples of each in an education setting.  How could the University “overcome” some of challenges associated with each in a service setting?2. Define physical evidence and servicescapes.  Drawing on the textbook, the lecture, your shops, and your personal experience…

Select an existing company, and think about applying the political, economic, s

Select an existing company, and think about applying the political, economic, social, and technological (PEST) analysis to this company. Discuss with your fellow students how using the PEST tool best assists marketers in analyzing the external environment in which they are operating. Review the Unit II Lesson in order to better understand the PEST analysis tool. Please bring forward a company that fellow students have not previously discussed. Must be 200-300 wordsKotler, P., & Keller, K. L. (2016). Marketing management…

Purpose of Assignment This assignment is designed to help students analyze and

Purpose of Assignment This assignment is designed to help students analyze and interpret primary and/or secondary data and research. First, students will be provided with a marketing report that allows for preparing basic executive level data insights. Second, they will be allowed to pick a company and product or service. This assignment will help prepare students for the development of their marketing plan. Students will be creating a marketing plan (refer to Marketing Plan and Outline document) so they may…

I’m an Econ Major college student and about to apply to Graduate school marketi

I’m an Econ Major college student and about to apply to Graduate school marketing major. I don’t have a lot internship and job experience. I am stuck with my application essay. Please imagine you are a prospective student wanting to study in Marketing major. Be sincere and creative. Topic: Business with humanity in mind means many things to different people. Please explain what business with humanity in mind means to you and how you will apply your knowledge, skills and…

A research proposal on a topic of choosing topic within shopper environment stu

A research proposal on a topic of choosing topic within shopper environment studies, where the conceptual framework reflects what you have discussed and learned from the weekly academic readings and discussions. The proposal will be a paper that a) reviews the relevant literature on the topic within shopper environment studies from retail point of view. b) develops your theoretical and the research hypotheses c) suggests the empirical testing method d) details expected results and conclusions. Before commencing this research proposal,…

This week we will begin to discuss the first level of trust – self-trust. Below

This week we will begin to discuss the first level of trust – self-trust. Below are listed the assigned readings and questions for our discussion (they are also included in our syllabus on page 6). I look forward to hearing how did you score on the credibility test on page 50 and how are you working to improve your score (or the challenges that you are facing). ****************** Week 4 (week of Sept. 24th): Self-trust – Core 1 (Integrity) and…

Learning Outcomes Offering. Student can describe an offering based on features

Learning Outcomes Offering. Student can describe an offering based on features, benefits, price, and costs of ownership Type of consumer offerings. Student can suggest marketing strategy implications based on the type of consumer offering under examination. Product line extensions or new product development. Student can suggest possible product line extensions or related product or service offerings based on the student’s chosen product or service offering. Product lifecycle. Student can suggest potential marketing strategies based on the product or service’s lifecycle…

m Library Program Account PhoenixConnect Careers MKT/571 » Assignment US/Arizo

m Library Program Account PhoenixConnect Careers MKT/571 » Assignment US/Arizona Time: Oct 01, 2018, 2:42 PM MKT/571 (MBAY1OJC95) Class Home Week1 Evaluating Marketing Strategies Week2 Consumer Behavior Analysis Week3 Product Mix Strategy Week4 Pricing and Distribution Week5 Marketing Communication, Branding, and Customer Loyalty Week6 Performance, Legal, and Ethical Issues Full Syllabus Researching Marketing Questions Due Today 11:59 PM Not Submitted POINTS 4 Project 4 Objectives: 1.1 1.2 1.3 1.4 Instructions Assignment Files Grading Purpose of Assignment This assignment is designed…