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MECO6901 Essay Question 2020PLEASE BE PROFESSIONAL WITH MEDIA RELATIONTraditiona

MECO6901 Essay Question 2020PLEASE BE PROFESSIONAL WITH MEDIA RELATIONTraditionally, media relations campaigns have been assessed using the “Three M’s of Evaluation”: Metrics, Media exposure and Media impressions. Some organisations also employ the Advertising Value Equivalents (AVEs) calculation as a way measuring the alleged value of editorial publicity. However, AVEs have been criticised as methodologically flawed (see Macnamara 2017), and metrics regarding media exposure and impressions have been criticised as “vanity metrics” that only provide shallow insight into the outcomes of…

Consider the types of mass media you engage with on a daily and weekly basis fro

Consider the types of mass media you engage with on a daily and weekly basis from news media and non-news media organizations.Write a 400- to 600-word paper in which you answer the following:What do you think the news media's responsibility is in providing accurate information to the public? Based on the media you engage with, what should news media's response be to reporting on "chatter" heard on social media? Do non-news media organizations that have a digital presence, such as…