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Select two companies operating in the same industry; for example, Macy’s and Dillard’s Inc. The companies have to be in the same business in order for the ratios to be valuable to your analysis. Complete the spreadsheet, providing the following: ? Ratio Research: Use the Excel spreadsheet template to analyze the selected company ratios (Profitability, Financial Strength, Valuation, Management Effectiveness, Dividends, and Efficiency) for both of the competitors. To complete this part, you can use the website Morningstar in the module resources to obtain the ratios. You can also use the SEC Edgar Company Filings resource to obtain the ratio from annual reports. Note: The ratios have to be from the same time period, the same year for both competitors. For training on how to use Excel, visit the SNHU Atomic Learning video training site or search YouTube to view appropriate Excel training videos. ? Industry Ratios: In order to analyze ratios for the companies, you need to obtain the ratios for the Industry the competitors operate in. Industry values for the ratios can be found in the index column of the Morningstar Valuation page. If no index value is available, put the five-year averages for both companies in the industry column and use these figures for the industry comparison of your ratio analysis. ? Ratio Analysis: Compare the two companies based on their ratios. Use the last column in the template to detail how each company is doing in relation to the ratios. Explain the significance of how the company ratios compare to the industry and each other. ? Summary: Finish by answering the questions below the analysis section of your Excel spreadsheet. o Briefly explain what a ratio analysis is in 1-2 paragraphs. Cite your resources. o Based on the ratio analysis, in which company would you be willing to invest and why?

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