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Strengths and weaknesses for IKEA, 400 words minimumBullet points with explanations, as much points as possibleFor example:Growth of average consumer income
As consumer incomes increase, people will buy less low-price and low-quality products, which is exactly what IKEA offers in its stores. With the rising income, people will be less attracted to IKEA and will turn to retailers that offer higher quality homeware products.

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