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Strengths, weaknesses, opportunities, and threats (SWOT) are critical components of a marketing plan. For this assignment, you will build a marketing plan for an organization, product, or service of your choice.Begin by selecting an organization, product, or service for your marketing plan and complete the following:Describe the organization, product, or service that you selected for this assignment.Using the SWOT analysis, evaluate your market and future competition for your selection.Provide your recommendations for benchmarking and creating a competitive advantage based on your analysis.Develop a 68-slide presentation, excluding the title and reference slides, in PowerPoint format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M2_A2.ppt.By Wednesday, June 25, 2014, deliver your assignment to the M2: Assignment 2 Dropbox.Assignment 2 Grading CriteriaMaximum PointsClearly stated the strengths and weaknesses, including a complete representation of the market and future competition. Provided specific examples to support your ideas.20Clearly stated the opportunities and threats, including a complete representation of the market and future competition. Provided specific examples to support your ideas.28Provided insightful recommendations with clear and concrete ideas on benchmarking the companys products and creating a competitive advantage.32Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources; displayed accurate spelling, grammar, and punctuation.20Total:100Strengths, weaknesses, opportunities, and threats (SWOT) are critical components of a marketing plan. For this assignment, you will build a marketing plan for an organization, product, or service of your choice.Begin by selecting an organization, product, or service for your marketing plan and complete the following:Develop a 68-slide presentation, excluding the title and reference slides, in PowerPoint format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M2_A2.ppt.By Wednesday, June 25, 2014, deliver your assignment to the M2: Assignment 2 Dropbox.

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