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Subject Customer behavior Due Date: 5pm, Friday 6 April Write a 1500 word essa

Subject Customer behavior
Due Date: 5pm, Friday 6 April

Write a 1500 word essay on the
following topic.
Social
media has been described as the new hybrid element of the promotion mix. When
considering marketing and consumption communities and communication within
groups, what role might social media play in developing the promotion element
of the marketing strategy, and does the use of social media strengthen the
influence of opinion leaders? Use examples to support your answer.

Additional Assessment Guidelines
Use
essay format to answer this question

Ensure that you draw sufficiently on theoretical concepts of consumer behaviour
in your discussion.

The word count for the assessment is 1500 words

Use APA format of referencing style.

Use at least 12 references of journals and academic sources with in-text
citations.

As this is an academic piece of work you must reference (cite) the sources you
have used. This should be done within the essay and a reference list should be
included at the end of your essay. Your in-text citations and reference list
are not included in the 1500 words.
Subject Customer behaviorDue Date: 5pm, Friday 6 AprilWrite a 1500 word essay on the
following topic.Social
media has been described as the new hybrid element of the promotion mix. When
considering marketing and consumption communities and communication within
groups, what role might social media play in developing the promotion element
of the marketing strategy, and does the use of social media strengthen the
influence of opinion leaders? Use examples to support your answer.Additional Assessment GuidelinesUse
essay format to answer this question-
Ensure that you draw sufficiently on theoretical concepts of consumer behaviour
in your discussion.-
The word count for the assessment is 1500 words-
Use APA format of referencing style.-
Use at least 12 references of journals and academic sources with in-text
citations.-
As this is an academic piece of work you must reference (cite) the sources you
have used. This should be done within the essay and a reference list should be
included at the end of your essay. Your in-text citations and reference list
are not included in the 1500 words.

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