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Week 4 – Assignment Consumer Promotions Select one product. In a
two- to four-page paper (excluding the title and reference pages),
describe seven different types of consumer promotions from the
twelve shown in Table 6.2 of the text and assess how each of the
seven types would be applied to your product. Determine which
strategy is the most effective and explain why.
The paper
Must be two- to four double-spaced pages in length (excluding
the title and reference pages) and formatted according to APA style
as outlined in the Ashford Writing Center. (Links to an external
site.)Links to an external site. Must include a separate title page
with the following: Title of paper Student’s name Course name and
number Instructor’s name Date submitted Must use at least two
scholarly sources in addition to the course text. Must document all
sources in APA style as outlined in the Ashford Writing Center.
Must include a separate references page that is formatted according
to APA style as outlined in the Ashford Writing Center.

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