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Case Study Emirates Airline: The new norm of air travel? Enclosed Case Study #2: Emirates Airline: The new norm of air travel? The case study was published in late 2019, and showcases Emirates Airline’s strategic positioning, competitive advantages, and disadvantages the airline has over their competitors. In a maximum of 2 pages, please answer the following questions: 1. Do you think that branding the company (Emirates Airlines) as a luxury is sustainable? Why or why not? In your answer, take into account the recent impact of the COVID-19 discussed in class and the expected changes in consumer behavior. 2. Using the definitions of luxury provided in the case, explain if you believe impression management is a customer driven concept tor brand driven concept. 3. Is it unethical to treat passengers differently based on their ticket price and status? How could you prevent such encounters that reference jealousy and dissatisfaction in the economy class? As a reminder: you need to use alternative sources to back up your argument. Make sure you cite correctly your sources using MLA Style and use a separate page to include the work cited (The work cited page is not part of the maximum length. Is okay to have 3 pages, including the work cited)

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