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Georgie has always viewed FunFin Limited as being a vehicle to ensure that their wider extended family network is well looked after, rather than becoming a millionaire with an exotic lifestyle. That said, Georgie has ambitions to one day float the company on the stock exchange as a public limited company. An accountant has advised Georgie that the primary objective of the business, as a public limited company, is survival and maximisation of profit. Georgie wants a second opinion from you and has asked you to prepare a paper – between 1,000 and 1,500 words, outlining any other objectives that may be important for a public limited company and, when all the objectives are considered, what the primary objective of a public limited company should be.

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