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I’m working on a marketing case study and need an explanation to help me learn.Active Research : Users and Nonusers: Are Their Evaluations of Reebok Different?undefinedUsers and Nonusers: Are Their Evaluations of Reebok Different? Visit and conduct an Internet search, including social media and your library’s online databases, to obtain information on the factors consumers use to evaluate competing brands of athletic shoes. As the marketing director for Reebok, how would you improve the image and competitive positioning of your brand? The users and nonusers of Reebok evaluated the brand on five factors using Likert-type scales. How would you analyze these data using independent samples t-tests?
Requirements: 500 words

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