skip to Main Content

Please note that this is just a preview of a school assignment posted on our website by one of our clients. If you need assistance with this question too, please click on the Learn More button at the bottom of the page to get started.

Market segmentation means that offers are tailored to specific target groups. Each segment shares similar traits enabling the firm to anticipate the response of the segment to the firm’s marketing activities. Firms must trade off customer needs against the costs of meeting those needs. As mentioned by Stephen Shaw, airlines tend to base market segmentation on the following: 1. Purpose of journey 2. Length of journey 3. Origin of country or culture Choose any passenger airline and address how the airline uses each of these variables to segment its market. Be specific and provide examples.

Get Help Today

Struggling with this particular assignment? Learn how our team of professional writers can help you today.

Leave a Reply

Your email address will not be published. Required fields are marked *