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This is a marketing plan project. The Instructions are: 1) Create a product or service for the Sport/Recreation/Fitness space. If it is a product, you do not need to make a physical prototype, but a description with visual aid is required. 2) Complete the research needed to develop a marketing plan as detailed in KNES2160 and your textbook. This part is not hypothetical. For example: You need to show the ACTUAL prices, of your ACTUAL competitors. Do REAL surveys to determine your REAL target market. 3) Write the plan – It is not expected that someone could do an adequate job in fewer than 8 double spaced pages. 4) In each section of your plan, be sure to cite sources which justify your approach. 5) Include the raw data gathered in an appendix.

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